How often do you keep early-adopters updated?

Jim Morrison
8 replies
Big hiya 👋 to any makers who build in public. How often do you update your early adopters on your product development? What kinda things do you share with them? What goes down well?


I think if I was getting email more than once every fortnight, I'd probably get irritated. I reckon the sweet spot would be somewhere between three and four weeks?
Jim Morrison
Cool, thanks Laura. Yeah, the absolute last thing we want to do is annoy people.
Vikki Collins
As a user I would say that a young product requires more updates, say once a month, whereas a more developed product maybe only once a quarter.
Shivam Gupta
yup. Had the same question in mind a few months back. I guess you will need to experiment somewhere between weekly to monthly emails. Though also depends on how fast are you able to build an exciting feature that you want to tell your users about. We do once in 4 weeks.
Gaurav Goyal
Once a month is a good frequency. We use a newsletter of sorts to summarize events of the month.
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Alexis Khvatov
Keeping early-adopters updated is something we take great pride in at our company. We make sure that they are always in the know with relevant news and upcoming product launches or changes. They provide valuable feedback and always offer up innovative ways to improve our services — so we like to make sure they stay engaged! Whenever there is something of importance, we reach out and invite them to a meeting or bring them up to speed on new developments. In addition, we have a quarterly check-in where we ensure that their needs are still being met. It's truly gratifying for us to be able to show our appreciation for their support over the years!
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