How do you measure ROI on influencer marketing?
Is it impossible? Paying for influencer marketing is something I'm taking a crack at for the first time ever. I'm doing a ton of prep months and months in advance of paying for this type of work, so I'd be curious to hear from anyone who has experience in it!
That's the million dollar question... I'm not sure we can be accurate on that subject as of now: it would take data provided by influencers and probably access to their accounts data... Anyway, you could have another approach: trying to mesure the RONI... meaning what does it cost NOT to use influencer marketing.
@mounir_nejjai oh that's a fascinating idea I hadn't considered. Naturally I was going to A/B test the hell out of this whole experiment, but specifically gathering data on what growth looks like without influencer marketing is vital! Thanks