How do you keep the momentum after your ProductHunt launch?

Xavier Coiffard
11 replies
Launching on ProductHunt is always super exciting. You get much attention for 24h. If you prepared it properly, you probably ranked high enough to have a massive spike of traffic and collected many emails. But what next? Here are 5 things that I do: - Start a newsletter with all the emails you collected - Make a blog post about your launch - Keep the connection with the PH community - Contact upvoters to say thank you - Ask for ProductHunt launches directories updates What are your techniques to keep the momentum going?

Replies

Marc Garcia
Hi @angezanetti ! I've been following you for a short time on Twitter about launching products and marketing strategies. I'm a developer and I'm not very good doing marketing stuff ๐Ÿ˜…, but I'm working on it. My question is: How do you promote a product without a community behind you? I posted in some communities, channels, product hunt... but, what else? I received some contacts, but, what now? Sorry for posting this question, I know it's totally off topic! Btw, I'm considering your userbooster! Thank you!
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Eivind Hรฅverstad
Building tools to create better content
Thanks for great suggestions, @angezanetti . Consider adding viral loops/referral systems in your onboarding process can be a great way to keep the momentum after a launch.
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Xavier Coiffard
Stop Building, Start Selling!
@eivindhaa viral loops of course!
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Daniel Baum
Co-Founder & COO, Sleek
@eivindhaa @angezanetti Does it make sense to offer discounts / promotions for individuals coming to your product through PH?
Xavier Coiffard
Stop Building, Start Selling!
@eivindhaa @daniel_baum It sure does yes!
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Daniel Baum
Co-Founder & COO, Sleek
@eivindhaa @angezanetti Awesome thanks Xavier!
Harry Kooros
Product HQ!
Great tips Xavier!
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Xavier Coiffard
Stop Building, Start Selling!
@harrykooros Thanks Harry
Isabel Nyo
Tech Leader | http://eisabainyo.net
Great list, Xavier. I am doing more or less the same: - Start a newsletter with all the emails you collected ๐Ÿ™Š oops, I didn't collect emails. - Make a blog post about your launch โœ… Done - Keep the connection with the PH community ๐Ÿ‘‹๐Ÿผhi there! - Contact upvoters to say thank you ๐Ÿ’ฅ Great idea! - Ask for ProductHunt launches directories updates ๐Ÿ’ก how do I do that? And other things that I have done: - Updated relevant articles on my blog to link to the product - Run marketing campaign - so far a week of Google Ads campaign has been run
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Tung Nguyen
Social & PR Manager @EcomSolid
Thanks for the suggestion @angezanetti. Great tips for someone just in the community ;)
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Abderisak
Co-Founder of Avidnote. PhD researcher.
A launch is not a singular event, you should think of "launching" continuously. On new platforms, channels, etc.