How did you get your first 10 customers to your product?

Ujjwal sukheja
26 replies
We are all building some kind of product or business and gaining the first 10 users can be a difficult task. You not only need them as users they play a very big role as they believed in your product, but they will also provide the non-biased review about your product and that will define how you'll shape your product. So, I would be grateful to ask about the process of getting the first 10 customers. We'll learn from each other's experience and we'll appreciate other's effort and help out them who need their initial users. If you want to discuss with me personally then you can connect with me through Twitter and LinkedIn


Stan Rymkiewicz
My first customers came all from cold email. But I'm a sales guy turned founder. I know learning sales is hard (especially if you're selling B2B) - so I'm working on and I'd love to hear your feedback!
Ujjwal sukheja
@stan_rymkiewicz I appreciate your strategy and thanks for sharing it, I'll also explore for the possible ways of using cold emailing to the potential customers.
Glen Creaser
Use your immediate network first - be careful with who, however. Make sure it is people who will give their most honest and constructive feedback. Use this feedback to improve your product and then move on to cold email (Linkedin Sales Navigator is great) and describe the positive experiences from your existing users.
Pavel Markov
@glen_creaser Does linkedin helps with b2c sales?
Eric Bae
I launched on Betalist - from which we had several hundred sign-ups. From those sign-ups, about 10% converted.
Ujjwal sukheja
@eric_bae That's a good conversation percentage 💪👏 I'll add this to my list for sure, Thanks for sharing.
Rajasekar Ragavan
@eric_bae Thanks Eric for the useful information. I have signed up for the free version. Wanted to understand how effective the paid version is?
Eric Bae
@raj_ragavan Hey, cool. Paid version has quite a few "premium" features we've built plus it's not limited in anything (e.g. number of feeds, members, searches etc). Happy to help! Let me know if you have any questions!
Rajasekar Ragavan
@eric_bae thanks for the reply. I read that if you have a PR released, then it is less likely to get selected. Since I have my PR released, how it will be for me? Will I get selected? :(
Kira Leigh
I networked with people in AI, developers who liked anime [I'm serious], free thinking rogue freelancers, entrepreneurs with a wacky side, writers and artists in the tech field. Then I asked for email addresses, and continued tending the garden, so to speak. The soft sell works best for me. Building relationships, first. Really being invested in your community, and those who you want to actually adopt your product. You have to show you want to work collaboratively with this method. You're not there just to pitch. You're there to help them succeed, too. I think it's more genuine, but not everyone has the time, the brand, or the drive to grass-roots in this way. Which is perfectly reasonable.
Ujjwal sukheja
@kiraieigh That's great to hear Alex we are also following some similar strategies for our product
Ben Sibley
I released my themes for free on to get downloads and sold premium upgrades. There are lots of ways to get customers, but I would recommend to anyone getting started with online entrepreneurship to leverage a marketplace. There are tons to choose from. I have a friend who built a video course business from launching on Udemy, but you could use Etsy, the Chrome extension store, the App Store and Play Store, Unity marketplace, Amazon, eBay, etc. Once you've locked in some regular sales from the marketplace, you can build your own platform via your site and email list, and then you won't be dependent on a marketplace anymore.
Ujjwal sukheja
@ben_sibley1 Thank You, It's a great piece of advice, we'll surely checkout different possibilities of leveraging marketplace for our product.
First 10 were from SEO and from referalls. Referalls I've got through PH launch and Indie Hackers.
For us we brought our product (a spinning standing-desk mat) into a relevant workplace and just gave out samples. The workers loved it so much we started getting orders the very next day!
John Sciflare
I always love reading posts like this to see what other companies do to increase their customers. Hope this brings a lot of opportunities for those who aspire to increase customers. Thanks for sharing this info. I'd love to hear your feedback!
Ana Bibikova
Imho, it really depends on your product and your sales funnel. If you're in B2C using social media, newsletters and startup launch platforms is a good idea. However, if you're dealing with B2B market, pretty often it makes no sence. You won't sell, say a $20K crypto key protection enterprise certificate through Facebook. The rule of thumb however, is to go where your customers are and reach them there or/and find a "big fish" to piggyback on it's network. It's easy, for instance, if you're building some add-ons for Shopify. But usually it can be done with most of the products. Find out who your customers are, what do they like and look for a partner in this particular field. For instance, if you target gen X, they are considered to be environmentally friendly, you can partner with an environmental program to get more impressive reach using your parntner's network.
Jonathan Amsili
@ujjwal_sukheja I've found that a quick and dirty (and free!) way has been targeting certain groups/users on social media. For example, in my case I built out a digital fitness platform. I've joined several Facebook groups related to fitness such as HIIT Workouts, Free Workouts, Dad Bods, etc. I've found users here are pretty engaged and being targeted when responding to people's questions/posts has a fairly high click-through rate (~25% based on our scrappy calculations).
Bayan Hammami
The best thing I did was simply to hang out where my users hang out. Join a niche community and add value to their discussions. I found a number of Slack groups which are fairly active and I regularly engage in conversations there. Naturally people will notice and visit your website or request access if they're interested.
Jared Cornell
For any startup, getting the first 10 customers can seem like climbing a mountain. Depending on your business and industry, you can try attracting the first few customers with social media or email marketing. These are two inexpensive marketing channels that can create a buzz around your product or service and help you get the attention of the right prospects. Moreover, once your campaign goes live, you will receive a lot of queries about how your product works, what are its key features, and more. To manage all such queries you can go for ProProfs Help Desk (, which is a free customer support tool. You can easily track every product-query and respond faster using canned responses. I hope this helps!