How did you decide the pricing models of your SaaS products?

Rucha Joshi
9 replies

Replies

Manoj Ranaweera
SkilledUp Life, Deal Lite & Techcelerate
Finger in the air - comparable to competitor pricing or complimentary pricing. Get something in low enough. Then as you gain traction, start going upmarket. All the best Rucha! What are you building? Got a URL?
Share
Rucha Joshi
Product Design + Research
@manojranaweera Thanks for the insight. Yes the goal initially is to get more people to try out the product so we can improve it. We are building 2 products at the moment - www.thursday.social (which we launched a couple months ago) and a Zoom companion app to highlight and share important moments during a video call - launching it next month here.
Share
Atul Ghorpade
Marketer. SEO. Love to engage.
@manojranaweera @rucha_joshi8 All the very best for launch, Rucha.
Atul Ghorpade
Marketer. SEO. Love to engage.
@manojranaweera Great strategy.
Collin Thompson
Building tryintrepid.com
I would highly highly recommend the team at Profitwell/pricing intelligently. They even have their own youtube channel that is dedicated to pricing. Have you already done your user personas and determined your potential customers WTP "Willingness to pay"? The team at Profitwell has a really great PDF that walks you through their techniques for creating user surveys that help you get to your MVP pricing and beyond.
Share
Rucha Joshi
Product Design + Research
@techronin Thanks Collin, I'll check out their channel. This is a helpful lead.
Atul Ghorpade
Marketer. SEO. Love to engage.
Competitor research
Kolton
Private Equity // Tech
The easiest way is to find a central temperature relative to competitors, either increase or decrease based on perceived value/features, and continually test / iterate as you grow (or don't grow), as well as introducing other monetization strategies based on customer feedback (upsell/downsell, access fee, timeline incentives, et cetera)
Share
Rucha Joshi
Product Design + Research
@kmkmkm Thanks for sharing, I agree the pricing would have tore iterative as we keep understanding the market more.
Share