How conversion rate (paid user) of your cold email campaign?
Khul Anwar
20 replies
I will explore the possibility of an outreach campaign use email to reach new users. anyone who has experienced with this channel, please share
Replies
Shambhavi Mahajan@shambhavi_mahajan1
Launching soon!
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Ensure that your email list is well-targeted and relevant to your product or service. Sending emails to a highly targeted audience increases the likelihood of engagement.
@umair_zubair1 should we do call meeting for product demo or just direct them to purchase our product ?
The subject line is the first thing recipients see, and it can significantly impact open rates. An engaging and relevant subject line may entice more people to open your email.
The timing of your emails can also affect conversion rates. Experiment with sending emails on different days and times to see when your audience is most responsive.
@sansa_grey what best time do you recommend ?
Experiment with different elements of your email campaign, such as subject lines, email copy, CTA buttons, and images. A/B testing can help you identify what resonates best with your audience.
@sharon_owens good insight, how about timing ? have recommendation ?
A/B test different elements of your emails, such as subject lines, content, and CTAs.
Analyze the results and optimize based on what works best for your audience.
Be mindful of the frequency to avoid overwhelming your audience.
Use customer data for personalized content and offers.
Leverage segmentation to send targeted messages to specific groups
Use a recognizable sender name and email address.
Implement follow-up sequences to nurture leads and encourage conversion over time.
@aarav_krishna should i do education content first and then offer my product or just do hardsell offering product directly ? what do you think ?
Monitor and analyze key metrics, such as open rates, click-through rates, and conversion rates.
Cold email used to be one of our growth channels with the lowest CPA a few years back. The channel performance changed significantly last year, though it's still delivering good results for us. Here's how we do it:
- We use Mailscale to get domains and mailboxes. I highly recommend not using your main company email address as it can really mess up your deliverability.
- Make sure to warm up your new mailboxes for a few days before you start reaching out.
- Platforms like Apollo, Instantly, and Smarlead work pretty well. We use Apollo as we prefer to keep everything in one platform to make the process easier.
- We create a sequence for each persona + company size, and location. Keep the emails short. The angle that's working well for us right now is something like: "Hey [first name], I was checking out contacts at [company name] and thought you might find this valuable." Include a few lines on how we delivered results for a similar company. The call-to-action is to schedule a quick call in exchange for an offer.
- Follow up with 3-4 steps. Keep the follow-ups short, but emphasize the value and offer.
- Aim for open rates above 40% and reply rates above 5%.
- Consider not tracking clicks for deliverability, and maybe even experiment with not tracking open rates.
- Don't forget to set up custom domain tracking.
- To get responses, reach out to at least 2k prospects per month per company, and make sure to use different email addresses.
If you have any specific qs feel free to reach out!
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