Have you ever tried acquisition with affiliate links?

Daniel Engels
2 replies
Affiliate programs might be cumbersome to manage, but they bring a great deal of clients in B2C. I've also heard positive reviews on some self-service B2B niches. Have you ever tried affiliate marketing as an acquisition channel for your SaaS? What's your market and how did it go?

Replies

Kit Fach
I think affiliate programs are an amazing way to grow on a budget. But you have to really commit to your program. Offer attractive commissions, and provide a really good affiliate success kit. Flodesk the email marketing software did an amazing job with this and there's a great episode on the podcast bootstrap stories about them and how they did that. Tools-wise, there's a great new tool for setting up affiliate programs that work great for B2B called Reditus. There's also things like Tapfiliate.
Fares
in my opinion it depends on the quality of the audience of the chosen acquisition channel, but sincerely I think it can be one of the best ways to make your product known and improve its growth. if you have tools to share with us it would be great