Does growing a personal brand help in business?

Anil Matcha
24 replies

Replies

Kanees
All varieties of garage doors Garage Door and their parts, such as springs, rollers, panels,
Igor Lysenko
I think yes, because if they recognize a person when they watch the product, then this will give a big plus
Antoni Kozelski
Absolutely! Our personal brand contributes significantly to the success of our business. Vstorm
Sam D.
"Neil Pateil" might be the perfect example for that ;)
Dennis Aronov
100% There are some brands that are much more difficult to grow because of their niche. However, with the help of an effective person, their personal brand can boost a business' performance much more!
Evgeniya Chernishyova
Yep, you can sell much more if people trust you
Rifqi Sentosa
Yes. It's related to people's trust to your business
Nick Anisimov
Once upon a time, I thought it was unnecessary (reading books about successful companies), but now I am sure it is required. Times have changed.
Mordo
Yes.A Personal Brand Can Bring You More Leads
Daniel Zaitzow
I think it totally does but its a slippery slope if you become unable to differentiate yourself from the brand. If you are the brand and people only like the product/tool because they like you. If you ever want to take a step back or perhaps sell - there might be unforeseen attrition or an inability to do that. Theres also a certain type of pressure and stress that comes with constantly being front facing.
Elena Tsemirava
A personal brand is definitely more effective on LinkedIn. Unfortunately, business accounts aren't so popular.
Nathan May
100% I see personal branding being a huge competitive edge for founders going forward (particularly as AI / no-code removes barriers to MVP product building and ops). Your personal brand can take your business CAC -> effectively $0 or be a business on its own. A few examples: - Alex Hormozi - Sold his company for $70M - Sahil Bloom - $1M/year +, starting from his newsletter - Justin Welsh - $4M/year, all from Linked/Twitter brand - Ryan Serhant - building a huge brokerage and regularly sells $10M houses from inbound on TikTok/IG Hormozi estimated the organic impressions he gets on his content every month being worth the same as ~$2M in marketing spend for his businesses. Don't know what VC / accelerator wouldn't view that as a gigantic asset.
Miguel Costa
definitely, it's very important
Benjamin Bennett
Growing a personal brand can definitely give a boost in business. It helps build trust and credibility, especially if you're a solo entrepreneur or small startup.
Ole Scheie
More and more studies shows that people prefer brands were the team has a presence online
Sanjay Chandran
Yes, people trust people more than they trust businesses
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