Do you think marketing is probably more important than the product itself?

Divya
46 replies

Replies

Non fiction book lover and workaholic
mmmm in some ways it but in long term no
Share
Digital Marketer
@pedro_kwinski umm okay!
Share
no at least not longterm. Marketing without product doesnt really work (longterm) but product without marketing works (shortterm). So in the end its about the timehorizon
Share
Digital Marketer
@robinkunz ahan, okay!
Designer | Graphic & Social Media
A quality product is like a Home, where marketing is the Door!
Share
Marketing Manager at KosmoTime
@urvi_patel312 I like the metaphor! 🏠
Share
Digital Marketer
@urvi_patel312 That's a great metaphor, yes!
Share
Digital Marketer
Head of Content and Social, Cocohub
Not more important, no.But defiantly VERY important. Create an amazing proudct and not one knows about it, or you market it with the wrong massage - even an amazing product will struggle to succeed in these conditions
Share
Digital Marketer
@miri_blayckher True that!
Share
Growth Marketing Manager at Storyly ⚡️
For newcomers – maybe, but you can't be good at marketing with a bad product in the long period
Share
Digital Marketer
@nataliekarakina ofcourse, the product has to be a good one.
Share
Startup co-founder Https://mydone.io
It's equally important. What's the point if it brings you new users and product doesn't bring value? Or, say, there is a brilliant product that solves a pain and nobody knows about it. It's about balance.
Share
Digital Marketer
@alex_z5 I agree completely!
Share
Senior Business Analyst
I think it depends on the target users for product, If your product is for B2C then yes extensive marketing will be required in initial days for product adoption but if product is good, intuitive and solve the user problem to which it is intended, it will run with word of mouth of users as they will suggest it to their friends and relative.
Share
Digital Marketer
@iriteshsinha Yes, word of mouth is the best type of unpaid marketing tactic that works best.
Share
Health hacker
It depends on where you are. For saturated markets where it is all about stories of customer experience, it would be better to do marketing first. For deep (emergent) technology, this should not -- Theranos is an example.
Share
Digital Marketer
@emmanguyen Hey, thanks for sharing your thoughts!
Share
Marketing Manager at KosmoTime
Not in the long term. Great marketing without a solid product and you create disappointment.
Share
Digital Marketer
@audrey_rampon Yes, that's going to happen if the product isnt good.
Share
B2B SaaS Marketing Executive.
Your marketing has to connect the user to the value of the product. The product has to deliver on the value promise. If you do this consistently you have a brand that will be bigger than both.
Share
Digital Marketer
@jacobvar oh yes, its goes hand in hand.
Share
Co-Founder epap. Gonna build more
I lately talked about a comparable question in one of my videos. In my opinion, you need awareness for your product to have enough opportunities to validate and iterate. If you have no awareness, there's literally no chance. Obviously, it depends on the stage you are in, but I'd say: Marketing first (aka in the beginning), Product Building second. Just don't forget to actually build the product 😂
Share
Digital Marketer
@jannisdust hahah, ofcourse, what are we going to market if there's no product, lol
Share
ONLINE TASKER, NETWORKER
No, it should be the Product quality concerned important first before marketing. How can you market the Product if its not in good Quality.
Share
Digital Marketer
@rich_melany mhmm yes.
Share
Me!
@rich_melany Agree! :)
Share
Plant lover 🌿
Neither can live without the other. But what comes first is the quality of the product and the value proposition before any marketing strategy.
Share
Digital Marketer
Quickbooks analyst
When Quickbooks error h202 encounters then the Windows firewall blocking Quickbooks. This is one of the serious issues which we face while using QuickBooks. At times it is very difficult to find errors caused by the windows firewall. But there are solutions also to solve these errors. You can check our website which has a complete guide to solve this error. https://mathomatic.org/quickbook...
Share
Digital Marketer
@andrew_moore7 sure, i will check!
Share
Tech Leader | http://eisabainyo.net
If you look at The Creator System (on product hunt), 60 to 70 percent of tasks are about marketing. So yes, marketing is more important than product. It doesn’t sound right but it’s the truth. Just think about it, an great product doesn’t reach anyone if nobody knows about it but an average product can reach millions with great marketing. An ideal solution is to do great at both product and marketing.
Share
Digital Marketer
@eisabai definitely, idea would be to focus on both.
Share
Blogger, Digital Marketer
Absolutely not. You see, Tesla Motors has no marketing team, no chief marketing officer (CMO), and no advertising agency. They just focus on the quality of the product. And you can see the result. I'm not saying marketing is not important. In fact ,for many products (such as online courses) marketing is a must. But never the marketing is more important than the product itself. Hope you understand!
Share
Digital Marketer
@rifat_al_faisal Thanks for sharing, yes I do :)
Share
I am a professional marketer, publisher.
No, If the product is superior, and fine in its quality, the product will sell itself.
Share
Digital Marketer
TURBO maker since 1997. Google me.
When you're creating your product spend 80% of your time on creation and 20% on marketing. After you create the product spend 80% on marketing and 20% on development/support, etc.
Share
Digital Marketer
@john_delavera very interesting concept
TURBO maker since 1997. Google me.
@divyamundhra that's marketing 101 ;)
I am a professional marketer, publisher.
No, when the product is quality, affordable and in demand, the product will sell itself.
Share
Digital Marketer
TURBO maker since 1997. Google me.
@new_user_350cf5b195 Sorry but this is not a pragmatic approach. Coca Cola spends millions to keep their no 1 status. Marketing is 100% needed
Share