Do you send cold emails? And if yes, are you successful with them?

@simona_o_neill3 I have always loved that phrase, spray and pray lol. As far as cold anything, I prefer coffee and occasionally pizza, cold email/calls are so annoying to work with.

@simona_o_neill3 What sells the most in your case?

@busmark_w_nika real personalisation! I will only send a cold email if I know enough about my prospect to make valid assumptions. For example if I saw someone asking for the best screen recording tool, I’m on it because I know that what I have is exactly what they’re looking for. Also if I know that they have a particular problem and need an alternative solution, I’m going to reach out with my suggestion.

@simona_o_neill3 Agree. Conversations can also make a better understanding of the prospect's needs.

@simona_o_neill3 That is a really good example, I should incorporate this into my tactics as well!

@shajedulkarim_ I think that the first successful step is to open them... so the subject copy must hit you.

@shajedulkarim_ I agree, personalisation is key. But it’s very difficult to know what’s valuable to that particular prospect unless you speak to them first or observe them talking about it elsewhere. It’s easy to make assumptions once you have some evidence to back it up. For example, if your only personalisation is the name and the role of your prospect, the cold email sent to them will come across as spam. Simply because this info can be easily automated and doesn’t require any effort. Knowing that someone works in that role doesn’t qualify you to assume that they care about the same things as other people in the same role. The real personalisation is when you include things that are not general knowledge, but stuff requiring some research work, observing their or their company’s work, interactions, development and other details that may signal buying intent. I love using short up to 1min videos or screenshots to show that I’ve done my homework and I’ve put some effort into this cold outreach. I am reaching because I genuinely believe that I can offer value to them.

@parilti_erkan Haven't heard. Do you use it?

@parilti_erkan I tried it, but after decided to move to Apollo

@julia_demyanchuk oh thanks I did not try, is it easier?

@reconcatlord I "Love" those emails or DMs like: Can you jump on a quick call? :-D As an introvert I am like: Please, remove from my connections. :-DDDD

@busmark_w_nika The worst is trying to get through secretary or executive assistants, to get to your lead, I would even fake an British accent when I called Britain 🤣🤣 I'm sure it sounded terrible and obvious, because I already have a NYC accent.

@mansi_trivedi1 Do you also write cold emails? Like... what makes those cold emails successful?

@busmark_w_nika I believe it's the correct mixture of the message copy, the email list and the platform that makes a difference.

@zoe_allen3 What do you use for marketing communication to reach your existing or potential clients?

@hussein_hashish What results made you from LI cold messages?

@zuhaib_ashfaq try to point out the benefits that the other side can make of it. Spend some time by crafting good copy (especially subject line).

@busmark_w_nika investing time to craft a good copy is definitely worth it. And yes, it's not about the features, but the benefits and the problems it solves. Thanks Nika!

@bohdanhonyk I do not send cold emails when it comes to my brand. When I work with a client – yeah, we use them... especially when we want to reach out to editors and journalists.

@johannes_kraus_13 What software do you use? Mailchimp?

@elly_sp what other tactics do you use to reach your target audience?