Do you prefer reaching out cold to a person via email or LinkedIn❓
Frank Sondors
68 replies
Everyone must have reached a few people in their life whether that's selling something or else.
Do you prefer to do that via email or LinkedIn?
Or even Twitter/X or any other channel?
Launching next week: https://www.producthunt.com/prod...
Replies
Sabri Hakuli@sabrihakuli
Yes, it's a much more friendly way of approaching!
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@sabrihakuli what's your preference though?
Email has its merits when it comes to cold outreach, especially if you have a well-crafted subject line and a concise, personalized message.
@abod_rehman people have a fatigue from templated messages :/
Every viable channel.
Depends what you're reaching out about and who you're targeting - there are still a lot of people who don't use LinkedIn so email does still work! I like to use a mix, but LinkedIn is my preference because it's a positive cycle - connecting with someone to send a message is another pair of eyes for your content
@alex_sutherland social selling is a great touch point
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@elijah_harris I heard also saying the other way round works really well. "I'm putting the face to the name" sorr of message.
@elijah_harris @franksondors really? Listening attentively :)
I personally find LinkedIn to be a more effective platform for cold outreach because it's a professional network where people expect to receive business-related messages.
In the UK emails are tough going at the minute. LinkedIn works better for me!
@rednevada why is it tough? Nobody ever barely replies?
I don't do cold outreach, but I know good specialists who recommend doing both (reach out via email and follow-up on LinkedIn).
@olenabomko can't do everything really well. Need to specialize in things :)
I prefer email from far more data about the interaction.
@franksondors With email I can track metrics like open rates, click-through rates on links, and set up automated follow-up scenarios based on these interactions. I like to automate the most of my outreach.
I think LinkedIn is the best way to reach out to someone in the first place because the recipient gets to know who's behind the message. It can even help him/her/them navigate towards the consideration phase. If I don't get an answer after a few initial LinkedIn messages (2 or 3), then I switch to email.
@steve_lourdessamy sometimes it's hard to reach the person in or the other channel, which is why a multi-channel approach works significantly better.
It really depends on your target audience. Some people are more responsive to LinkedIn messages, while others prefer email. It's important to test both approaches and adapt to what works best for your specific situation.
@mahnoor_ahmed or just simply do both channels at the same time.
I find that LinkedIn is a better platform for connecting with industry peers and potential partners, while email is better for reaching out to potential clients or customers.
Cold Email and messages are perfect, That's why professional social media exists. I prefer indirect interactive messages.
@sumit_sharma29 interactive messages? 🤨 As in GIFs, videos? 😅
I don't like sending cold emails or LinkedIn massages. It's better to build your personal brand, grow your followers, and then promote your offerings in a single post to a larger audience. Being an influencer suits me better.
LinkedIn is a more personal choice. Email may be perceived as sort of a white noise, while LinkedIn will notify the person you're reaching out to that you're waiting for them to answer. The platform sends follow up messages for you so to say.
@burmistrov you can send follow ups in email too :)
I think it depends on context. However, I think I mostly get better luck on LinkedIn. Especially if I write a message that is genuine and not a generic message that everyone gets.
@dennis_aronov it's very, very rare Dennis to get a genuine message on LinkedIn. I get over 5 templates every day. We're actually looking to change that next quarter with our product as our goal is get rid of templates.
Naturally, depends on the goal and context. For work, I usually prefer email first if I have it and would then follow up on LinkedIn if needed.
I’m not a fan either way to be honest :D
I always feel like I’m bothering when sending cold messages.
But if I had to chose I’d say I prefer LinkedIn because I tend to get more answers
Launching soon!
Cold outreach (i've found) lands better on LinkedIn but its harder to achieve at scale.
I prefer using LinkedIn because you can search for, contact, and learn about potential leads without switching between apps. I've also personally had better luck getting replies on LinkedIn. Also, good luck on your launch!