Benefits of lead magnets
Business Marketing with Nika
42 replies
– Solve a problem for your audience.
– Gets demonstrate your expertise.
– Entice readers to buy your book.
– Provide entertainment.
– Deliver value.
– Dazzle readers so they want to learn more.
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Evgeniya Chernishyova@evgeniia5682
Increase brand awareness :)
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Any ideas on what kinds of things make good lead magnets?
@vincentropy
It depends on your product
Sometimes information based pdf, video walkthrough or a simple audiobook type information guide can work well
Or you can have a small tool which reveals the problem that you're solving and then you position your core product as the solution to that main problem
One of the biggest benefits of your lead magnet is to create another problem.
Solve a narrow problem of your audience, with insane value-driven content, then pave way to another problem that can be solved using your product/service
@sanjaychandran Could you clarify what you mean by "create another problem", last time I checked, creating problems didn't get you paid, solving them did.
@jeducious Every problem has a solution that comes with another problem..
If your product solves a particular problem, then there will be a series of narrow problems that your customer has to solve to get to the main problem that your product/service solves.
Choose these narrow problem, and put insane amount of values to solve these narrow problems.
This way you'll gain there trust even before they faces a problem that you are solving.
@sanjaychandran Thanks, that sounds a lot better 😊 the way it was framed before sounded like intentionally creating problems, where the way you just described it makes a lot more sense, and is beneficial for the user.
So, can I ask, would this be a valid example? We noticed that when we offered our project for sale, a few people asked if we could provide another payment option than paypal.
So we integrated our checkout with Stripe, so that users could just use a credit card instead of paypal. Our conversion rates doubled, we discovered that paying was a problem for some, if not quite a lot of our customers, and solving that problem in a better way resulted in more value.
Does that sound like what you're describing?
@sanjaychandran Sometimes it is difficult to create need. But I think that most products can succeed if it helps people to save time.
Create another frustration that leads to a sign-up
Can you give an example of a lead magnet? Or how can we discover some?
@patrick_sao_e14 that is a good one, giving out templates for free!!
@mohammad_elzahaby A good lead magnet, for example, in B2B are results of industry reports, studies, etc. It demonstrates a kind of relevancy and authority that the potential customer is appealed by.
Following you for having good insights.
Lead magnets are valuable resources or incentives that businesses offer to potential customers in exchange for their contact information or other forms of engagement. These resources are designed to attract and capture leads, ultimately contributing to building a larger and more engaged audience. Here are some benefits of using lead magnets in your marketing strategy through IDM Crack:
Audience Building:
Lead magnets help you grow your email list, social media followers, and overall audience. By offering something of value, you attract individuals who are genuinely interested in your content or offerings.
Targeted Leads:
People who opt-in for your lead magnets have already demonstrated interest in a specific topic or problem. This means you're collecting contact information from a more targeted and relevant audience.
thank you for this, very useful!
FOMO generally will drive a good amount of leads, but it needs to be relevant and it’s not something you can consistently do. Make sure they will be “missing out” on something valuable if they don’t act, and be true to the “fear” in that when the offer is over, no exceptions. It will make the second time you do it, more impactful.
We've used free versions of our main product (software). We use older versions for this, it's a way to allow people to try the software out.
We'll likely move to a services model though, I personally don't like offering older software, but this has helped us gain an audience. The free version solves a problem for our users, and helps them evaluate if its the right solution for them.
Create another frustration that leads to a sign-up
Launching soon!
Provide resources for your community / mailing list. Allow you to promote and hook readers.
Find your audience and create some story for them to spread?
I think a good benefit of a lead magnet is that it can be used to make the customer know your company is being run by a human/s.
It is standard for lead magnets to be cold, repetitive and super-wordy.
There are not many businesses utilizing the power of video to create engaging lead magnets that show there is an actual person behind the logo and beautiful website.
I believe a lead magnet can be a great relationship builder when done right, especially since most times it is almost the first impression the customer has of your brand.
Yes!
I think the main keyword here is "VALUE".
Build Subscriber List
Showcase Brand Personality
Boost Engagement
Data Collection
First time I heard such term! Thanks community, learned new one!