Any tips to build first-time and returning user email flow for a SaaS platform?

Janak Patel
2 replies

Replies

Janak Patel
I am trying to build email flow content to automate. This is the first time and found it confusing. What content and what should be best timeline for welcome email flow?
Maxwell Davis
The main thing for the email flow is firstly to get your customer to stick - and usually that's to introduce the user to the product, kind of like an onboarding. After that it's about trying to keep them sticky with product updates, continued use etc.