Any tips on running focus groups?

Tanya Sharma
7 replies
I've run user interviews in a 1-1 set-up but never moderated a focus group for user research/ collecting feedback. Would appreciate any tips and things to watch out for from the community!

Replies

Maxwell Davis
Launching Something Soon πŸš€
I've only ever done them in person - but main challenge is the logistics of it all. More people, more to moderate so you need more time, planning and resources. As with the 1-1 I'd have some clear objectives about what you want to get out of it. Use the virtual rooms that are now available and try and get some people to help.
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Tanya Sharma
Building @Wonderpath
@maxwellcdavis - You're absolutely right about the moderation aka collecting insights without creating chaos.
Arda Bayram
UX Notion is now AVAILABLE ⚑️
Hi Tanya! I build UX Notion to help indie hackers, creators, and Jr. UX Designers. In the upcoming update, I will add a new content block that includes tips on running user interviews and testing sessions. I believe you can benefit from the content!
Tanya Sharma
Building @Wonderpath
@arda_bayram - UX Notion sounds like a great curated resource hub. Will check it out!
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Arda Bayram
UX Notion is now AVAILABLE ⚑️
Alina Ihnatiuk
Social Media Marketing πŸ‡ΊπŸ‡¦ - πŸ‡΅πŸ‡± - πŸ‡·πŸ‡Ί - πŸ‡ΊπŸ‡Έ
Ensure you have clear objectives. Recruit the right people for you. Pilot your focus group before the 'real thing' Create a happy atmosphere. Keep control of the session. Avoid leading questions. Rope a colleague in to be your 'assistant' moderator.
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Tanya Sharma
Building @Wonderpath
@antonovna - Thanks for the tips, Alina! Running a pilot session is such a good idea :)