Any tips on how to scale your sales of your SaaS product (Target small/med B2B companies)
Jannik Andersen
5 replies
How are you planning or how did you manage to scale your sales of your SaaS product?
What tools and methods are you using?
- Ads (google, linkedin, etc.)
- Email outreach
- Social media outreach
- you name it...
Would love to hear what people are either planning or even better what has been successful and worked!
Replies
Sathish Shanmugam@sathish_shanmugam1
I would think a lot of it depends on ACV
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@sathish_shanmugam1 makes good sense. Our subscriptions cost from 10USD to 15USD per user per year. So doing a lot of cold calling and demo session would properly be to costly in our case. Curious to hear what others in same subscription level as ours do...
It really depends on your product niche and target audience, because the tools and channel choice should depend on the digital platforms / context where the possible leads spend their time most.
Hi Jannik. The tools you should use depend a lot on the software you are selling. Is it high intent? You should consider the possibility of creating a good affiliate marketing program with different websites that have good SEO. That is relatively easy to do through an email marketing campaign (I personally use Gmass for that). If your product is low intent I would consider the use of ads to distribute it.
Hope you find these ideas helpful. Would love to connect and share some more value with you with some documents with takeaways from the distribution channels that I mentioned to you previously.
@tomas_papazian good thoughts and input, thanks. For affiliate marketing, do you have any specific campaign/tools that you have good experience with? We are also planning to introduce affiliate marketing and are going to use Reditus (https://www.getreditus.com/)