Social media experts, how do you brainstorm for post ideas?

Question

I guess this question goes out to anyone who uses social media professionally/personally, but where do you get inspiration for post ideas?

I love the flexible and creative space I'm offered through social media and enjoy getting immediate feedback from people, but struggle with how fast paced this space can be. It can be hard to post multiple times a day while maintaining your account quality. Any advice is appreciated!

Hector Vidal · Accepted Answer

Hello Hanna,

we have seen a handful of marketers using the TrendLab.io Discovery tool to cover topics that are fast-growing. In the same platform, they can also find market intelligence and customer insights data for these topics. This way their content gets more attraction and it's easy for the marketing team to have all insights in one place.

Hope it helps,
Hector

Hannah S Kim · Answer

@hectorvidal Hi Hector, thanks for sharing this great resource! :)

Moritz Wobith · Answer

Hey @hannahsuyun 
I would start to brainstorm and look for a niche. Lets say travel. Then I would look at at least 10 other Social Media sites which are operating in your niche to get a better understanding of what actually works. After that in mind I would use websites like unsplash, pixabay,... to look up for free pictures. Then I would use a tool like canva to implement the pictures into frames and to add captions:)

Aaron O'Leary · Answer

For the majority of my posts I just see what's trending and see how I can incorporate that into the brands voice. You have to be fast.

For larger content driven things, we have a regular weekly call for social and we brainstorm a lot of ideas there.

Tapsi · Answer

Hi Hanna,
Apart from trying to stay up-to-date with the trends, and reading the newsletters, I try to stay active from both my personal and professional accounts. This gives me a broader perspective as to what a reader would like to see. I regularly look for ideas that can add value to my company as well as our audience.

Wayne Smallman · Answer

Hi Hannah, I often find inspiration in things that are of their moment (recent events), or when someone points out that something I've done or find obvious could be useful to someone else.

Anxo Armada · Answer

I am not an expert, but I got some inspiration in Pinterest and following other non-related accounts.

Ankit Chhabra · Answer

IMO, look for problems and gaps in the product/service you use or read or hear about, imagine the future, brainstorm, redo what's done.

Ben Ryan · Answer

@bryandigitalio @hannahsuyun You're quite welcome 🙂 It's important to establish processes that empower you to engage with your creativity and unique perspective, not get overwhelmed by a sense of obligation toward our algorithmic overlords 😆

Answer

Always go for quality over quantity.

Yeshaswini · Answer

Loved the discussion. Was looking for something like this. @tapsi check this out.

Kevin Mullett · Answer

We strive to ensure all content answers a question, solves a problem, evokes an emotion (carefully), and entertains the ideal audience in the process if possible.

To find post ideas (website and social) that we can apply that objective too, I came up with something I call a Content Opportunity Report, which proceeds and works with a content calendar. Essentially it's a way to get our multi-location clients (or stakeholders) to help us with insight into what is going to be worth posting about for their business in the next month to quarter. My friends in the industry liked it so we just made it available for people to download for free. Hope it helps you too. https://www.marketsnare.com/content-opportunity-report

Hannah S Kim · Answer

@bryandigitalio Thank you so much, this was really helpful! I agree, planning ahead is super important.

Hannah S Kim · Answer

@tapsi Thank you Tapsi!

Social media experts, how do you brainstorm for post ideas?

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