Do you believe that a company's brand color can influence client impressions?

Olga Trykush
27 replies
Studies have found that a company’s color influences approximately 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect the total sales. Hunters, what do you think regarding the color psychology? If someone is interested, here are cards with descriptions of the most popular colors: https://www.instagram.com/p/CEoz...

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Product & Growth Marketer
I definitely agree that color plays a part. I am not sure I believe that the brand color accounts for 80% of the influence in a purchasing decision, though! That sounds extraordinary. As you mentioned it is document that color psychology plays a part in mental models. Like the color blue exudes "trust" or that orange means "friendly". I suppose, to answer your question, "Yes". The brand color can absolutely affect how a client or customer feels about the company.
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Community & branding enthusiast
@sean_foster1 Those 80% are from research, I was also surprised that the number was so big. I guess it all works on the subconscious level and we do not notice it so much.
Product & Growth Marketer
@olha_trykush Do you have a research source? Would love to take a look at that.
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Community & branding enthusiast
@sean_foster1 Sure, I'll find it
@sean_foster1 @olha_trykush Not to be a jerk or anything, but the content in this link just says "Research Says." I want to see the actual research.
As a user, I can say that color does not matter as much as the quality of the product/service. But if we consider the issue from the point of view of the first acquaintance, then as you know, " Good clothes open all doors."
Community & branding enthusiast
@new_user_254035875b Sure, product is always on the 1st place. But it's a very interesting topic - I realized that actually I can't name any IT-company with red corporate colors.
Definitely. There is a reason why you see a lot more companies with a blue/white color scheme than orange/green/purple!
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Community & branding enthusiast
@blogreigncom Even too much of blue websites 😅
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Growth Marketing @ dashly.io
I am totally of that opinion! Colour palette does matter.
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Building Clapup.me
Yes, Color plays a crucial role. Not only color but complete User experience will play the role. A product with rich features and poor UX will not fly high.
Community & branding enthusiast
@sreekanth850 It's so interesting to realize how many details influence the customer purchasing decisions.
Founder @ Front Figure
I am neither creative nor does my work entail any type of creativity (Finance). Honestly, when I was doing my logo I just told my friend make it in dark blue because I like the color. Good to know that Blue accounts for trust. Maybe that might help when I launch :)
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Product, Content, lots of Operations!
By doing some research before choosing colors for our platform, we started paying attention to the feelings certain colors would generate in users and we decided to choose ours based on what we want them to feel. Not sure this will result into more users but surely it could drive more engagement!
Community & branding enthusiast
@sere_p Great, I respect companies that are paying attention to all details
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Growth Hacker, Marketer, Product Manager
Colour psychology plays a huge role in the entire user journey. Case in point: Why do you think the most successful Social Media apps are blue? Facebook, Twitter, LinkedIn, Messenger, Telegram etc. Before they're a customer: The colors subconsciously convey values. After they become a customer: Colors play a role in user interaction and behavior. But then again, most of it depends on your audience + type of solution you're building.
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yes. because certain colors/color combinations do affect the brain in different ways.
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Founder @ Swyftlight, Tee Tweets
I don't believe it, it's proven. Color plays a part, but it's the overall brand that matters. Brand is much more than just colors. It's voice, tone, aesthetic, content, and perhaps most importantly, how the brand makes you *feel*.
Community & branding enthusiast
@hiramfromthechi Sure thing, it's only a part of the branding
probably napping
absolutely. there's been multiple studies that show that certain colors affect people's moods. https://www.dailysabah.com/healt....
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Unique Company brand color is very important for client influence impression because many clients are also attracted through the color contrast and eye contrast and it also depends on Which age people most visit your site because company brands color depends on clients age the reason is that youngsters like the bright color while elder people like light color. and many logo design services https://logodesigner.pk/ provider before starting the working on the logo they also know about the site visitors age which type of people will visit this site.
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We design complex things to be simple
Absolutely! There're numerous researches that prove this point. The color has an influence on our subconscious perception of things. Some "meanings" of colors are already embedded in our minds very deeply because of the culture we're surrounded with. Like, blue and green are calming colors because we see them everywhere in nature, and nature has a soothing effect on every one of us. And red color is now associated with something dangerous or passionate; it triggers our emotions. These are so basic levels of our psuchological structure that we barely pay attention to them.
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