How do you personalize messages for your leads, customers and users?

Valerie Fenske
3 replies


Co-Founder/CEO at ReconwithMe
It depends on the nature of your business. But, personalizing a message begin by understanding or guessing the requirements of the user that you're planning to talk to.
Growth Marketing @
@gautamsubaash fair enough!
Ex-Googler. Product Manager @ Toggl Hire
Beyond the obvious name the content of the emails we send depends on what category the user falls into, and a specific timing when to send it. We do segment users based on what they do in our product ( and use Intercom and Amplitude for this purpose. Once they meet the criteria (for example signed up in the last 2 weeks, created a skills test, got 5+ test takers) that triggers an email from Intercom with the relevant content.