wp_ai_optimization

wp_ai_optimization

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Causop/causo-hub-free-tools-for-fundraising•

6d ago

Automation vs productivity in outbound - do we know what we want?

One of the more interesting things we have learned while building Causo is that people ask for automation, but what they really want is productivity. Those sound like the same thing but actually aren't.

Ask someone what they want from an AI sales tool and the answer is usually:

Just find the leads, write the emails and run the outreach for me.

But the moment the tool actually tries to do that, the questions start: where did this company come from; why does it match my ICP, is this person still working there; where did you find this information; can I change the email; has anything been sent yet?

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