Woojin Song

Woojin Song

GTM, Growth, building an AI reflection
#827563518 followers57 following
#80,729Last year
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1yr ago

B2C AI Adoption: Is advertising AI features a Plus or a Minus for Growth?

I'm seeing a growing trend of B2C products actively advertising their AI features as a USP, claiming AI being the prime solution.

However, being back in my hometown for a weekend, I've heard a lot of apprehension around data privacy and a general lack of understanding "what happens in that blackbox". Nothing I hear very often back in Berlin, so demographic differences are clearly playing a big role in user receptiveness.

Transparency is crucial, no doubt. Advertising AI on platforms like producthunt or in decks for investors makes a lot of sense - that's the right audience.
But are we far enough along the AI adoption curve for "AI-powered" to be a major selling point on the customer-facing side? Or are we scaring off potential users with concerns about data usage and complexity?
Let's discuss!

  • Have you seen AI transparency hurt or help your user acquisition efforts?

  • How are you addressing user concerns about AI?

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