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B2C AI Adoption: Is advertising AI features a Plus or a Minus for Growth?
I'm seeing a growing trend of B2C products actively advertising their AI features as a USP, claiming AI being the prime solution.
However, being back in my hometown for a weekend, I've heard a lot of apprehension around data privacy and a general lack of understanding "what happens in that blackbox". Nothing I hear very often back in Berlin, so demographic differences are clearly playing a big role in user receptiveness.
Transparency is crucial, no doubt. Advertising AI on platforms like producthunt or in decks for investors makes a lot of sense - that's the right audience.
But are we far enough along the AI adoption curve for "AI-powered" to be a major selling point on the customer-facing side? Or are we scaring off potential users with concerns about data usage and complexity?
Let's discuss!
Have you seen AI transparency hurt or help your user acquisition efforts?
How are you addressing user concerns about AI?
