Someone told me: "Just be consistent. Post every day. The algorithm rewards consistency."
So I did.
For six months, I posted every single day. Sometimes at 7am. Sometimes at 10pm. Weekends included. I wrote about our product, our features, our roadmap. I followed all the "best practices" hook in the first line, three takeaways, call to action at the end.
A few years ago, getting a VC check was the ultimate shortcut. The fastest way to scale. The signal that you'd "made it." But with AI is a little bit different.
Global VC funding declined 30% in Q1 2024. One of the lowest quarters since 2018. And bootstrapped startups are quietly catching up. Recent data shows bootstrapped businesses are growing as fast as VC-backed startups, while spending only about one-quarter as much on customer acquisition.
Lovable hit $400M ARR with 146 employees. That's $2.7M revenue per employee. Midjourney goes even further. $500M revenue. ~110 employees. $0 raised from investors. That's over $4.5M per employee. Bootstrapped. For context: most SaaS companies celebrate $200k-$300k per employee as a strong benchmark.
If 146 people can generate $400M, what does the math look like at 10?
Last month, I did something that felt slightly insane.
I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.
It did!
The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.
I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
