Yes, I'm kind of referring to the Soham Parekh story that's now taking the internet by storm.
TL;DR: He worked on several startups at the same time, had the best interview results, but according to his employers, he never delivered results. (You can comprehend it from these tweets, e.g. 1, 2)
So I am thinking of doing a company rebrand. We are still a startup and very small, but our industry focus has shifted over the past year to 18 months since launched.
What are some things to take into consideration when doing a company rebrand and any advice how to get started?