I ve been on Product Hunt for over 1,000 days, and honestly, when I first started, I had no strategy.
I knew I wanted to grow, but I didn t have a clear plan. I simply liked the platform, and that was enough motivation to spend time here. That time helped me recognise certain ways to build a personal brand on Product Hunt.
I'll say it bluntly that running a business is not as easy as it is presented on the Internet. You have to come up with a good and useful idea, and even then, you don't win.
You can only see the results after a long time. Not everyone can do it for a long time. To do it, you need to have a strong motive. For some people, it may be a family tradition, for some, money.
I am now on my 3. release on ProductHunt and right after the release I get a ton of people trying to connect on LinkedIn with the promise to boost my launch. By now I can spot the pattern a mile away: vague guarantees, exclusive pods, and a price tag that mysteriously appears in the second message. On launch day, when you re running on caffeine and hope, that shortcut looks shiny. But in my experience, it warps the signal you actually need: real reactions from people who might use what you built. What s helped more than any boost : Treating launch day like support day answering every question fast. Shipping a tight demo video and a clear what s new thread. Reaching out to existing users the week before with a simple note: Here s what changed. Anything confusing? Sharing in communities where I already show up the other 364 days. I m not anti-promotion; I m anti-fog. If something truly accelerates learning without faking momentum, I m all ears. There s probably nuance I haven t seen yet, and I m curious how other makers filter the noise. If you ve navigated this dance kept it clean, kept it effective how did you do it? What actually moved the needle for you on launch day (or the week after)?
Yesterday, @rohanrecommends noticed some changes on this Platform the "Coming soon" page is gone.
There's no reason to panic because you have plenty of options to be visible, for example:
You can place the PH badge (button for support) on your landing page.
You can send a reminder email or push notification to your supporter.
You can set up a LinkedIn/Facebook virtual event where you insert the link for your launch.
You can use PH forums with relevant categories to make announcements if you have previously launched, for example, p/Google, allowing you to use the platform directly.