Morten Punnerud-Engelstad

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GrocList - A beautifully designed, minimalist shopping list app that makes grocery shopping effortless and organized. No accounts required, no ads, just pure functionality.

I am now on my 3. release on ProductHunt and right after the release I get a ton of people trying to connect on LinkedIn with the promise to boost my launch. By now I can spot the pattern a mile away: vague guarantees, exclusive pods, and a price tag that mysteriously appears in the second message. On launch day, when you re running on caffeine and hope, that shortcut looks shiny. But in my experience, it warps the signal you actually need: real reactions from people who might use what you built. What s helped more than any boost : Treating launch day like support day answering every question fast. Shipping a tight demo video and a clear what s new thread. Reaching out to existing users the week before with a simple note: Here s what changed. Anything confusing? Sharing in communities where I already show up the other 364 days. I m not anti-promotion; I m anti-fog. If something truly accelerates learning without faking momentum, I m all ears. There s probably nuance I haven t seen yet, and I m curious how other makers filter the noise. If you ve navigated this dance kept it clean, kept it effective how did you do it? What actually moved the needle for you on launch day (or the week after)?