Summer

A lot of people try to raise funding before they even begin.

And then sometimes I read those zero to hero stories. (Maybe they re a bit "polished" by the media to have publicity.)

In any case, building products has become much easier from a technical perspective, which also makes it cheaper especially for software startups.

We pulled 18 months of churn data from 1,247 B2B SaaS accounts. We interviewed 100 of them. We looked for patterns.

The common assumption is that people leave because of price or missing features. That is not what we found.

Here is what the data said.

AI is incredibly good, I d even say almost perfect.

And for many people, that uniformity of perfect templates is starting to feel annoying.