One question I'm always fascinated by is how product marketers define their roles. We ve all got different experiences with what product marketing is and should be. So I decided to establish the State of Product Marketing Report 2019. 600+ respondents, all product marketers, chiming in about their work. There s never been a more direct look inside the product marketing craft than this. The results were just released today on Product Hunt. I want to know if people in product agree with the results or are surprised that the general consensus is that product marketing should be seen as a more strategic position? Product Hunt link - https://www.producthunt.com/post...
The State of Product Marketing report 2019 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:
Let’s ask the product teams put the question to them, hear how they define the role.
The Product Marketing Tools of Choice report has been put together for product marketers, by product marketers, with the goal of enabling everyone in the industry to carry out their role as best they can with trusted tools.
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization understand and value what you do.
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
This comprehensive, self-paced B2C product marketing certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage.
Unlock leadership in product marketing with PMA Exec+. Elevate skills through expert-led workshops, exclusive networking events, and curate library of resources. Gain mentorship, certifications, and perks. Your pathway to influence starts here!
Product Marketing Alliance