One question I'm always fascinated by is how product marketers define their roles. We ve all got different experiences with what product marketing is and should be. So I decided to establish the State of Product Marketing Report 2019. 600+ respondents, all product marketers, chiming in about their work. There s never been a more direct look inside the product marketing craft than this. The results were just released today on Product Hunt. I want to know if people in product agree with the results or are surprised that the general consensus is that product marketing should be seen as a more strategic position? Product Hunt link - https://www.producthunt.com/post...
The State of Product Marketing report 2019 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.
Everyone’s busy defining product marketing right now, what it is, and what it should be. But while that conversation is taking place among PMMs, Rebecca Geraghty thought:
Let’s ask the product teams put the question to them, hear how they define the role.
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