All activity
Unlock leadership in product marketing with PMA Exec+. Elevate skills through expert-led workshops, exclusive networking events, and curate library of resources. Gain mentorship, certifications, and perks. Your pathway to influence starts here!
Exec+ membershipThe ultimate growth platform for product marketing leaders
Richard Kingleft a comment
Product marketing leaders, where do you go for resources to further your learning and expand your skillset?
Exec+ membershipThe ultimate growth platform for product marketing leaders
Richard Kingleft a comment
Looking to master the B2C product lifecycle and become the strategic marketing leader you know you can be?
Product Marketing Certified: B2C CoreThe only certification dedicated to B2C Product Marketing.
This comprehensive, self-paced B2C product marketing certification provides you with the knowledge, tools, and resources needed to successfully launch products, and attract and retain customers throughout every lifecycle stage.
Product Marketing Certified: B2C CoreThe only certification dedicated to B2C Product Marketing.
Richard Kingleft a comment
I'm insanely excited to be bringing this product to market (due to launch April 26). 🎉 We've been offering L&D solutions for several years now across our courses and memberships, and the time's come to consolidate all the awesome courses, templates, events, and resources into one mega subscription. We know professional development is not linear. For some topics and instances, you might need a...
Product marketing pro+ membershipAccelerate your product marketing career
From courses to templates to networking to community, we’re centralizing all things L&D so you can pick and choose which type and depth of resource you need to meet today, tomorrow, and next quarter’s needs, and supercharge your personal + professional growth.
Product marketing pro+ membershipAccelerate your product marketing career
Richard Kingleft a comment
Awesome product, built by an awesome team! Congrats on the launch! I assume you did some dogfooding to keep your GTM on track
Ignition 1.0Automate product launch, feature releases & internal comms
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization understand and value what you do.
Product Marketing MisUnderstoodHow to establish your role, authority, and strategic value
Richard Kingleft a comment
US Amazon version also available https://www.amazon.com/Product-Marketing-Misunderstood-Establish-Authority-ebook/dp/B09WZL6YZC/ref=sr_1_3?crid=83GSO9L01ODZ&keywords=product+marketing+misunderstood&qid=1650377867&sprefix=product+marketing+misu%2Caps%2C59&sr=8-3
Product Marketing MisUnderstoodHow to establish your role, authority, and strategic value
Richard Kingleft a comment
Product marketing is the strategic linchpin behind a company’s growth. We know that, you know that, but do your colleagues? It’s a common pain point within the community that product marketers are often undervalued and underestimated because of the lack of understanding of the roles and responsibilities of a PMM. This book is dedicated to taking the guesswork out of how product marketing is...
Product Marketing MisUnderstoodHow to establish your role, authority, and strategic value
Richard Kingleft a comment
Ignition is building the gold standard in go-to-market! Congrats @ozbad03 and @karthiks25
Ignition GTM (Beta)Automate your launch process and build better launch plans
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite.
Product marketing among the C-suite📢 C-suite put product marketer level of influence at 7.6/10
Richard Kingleft a comment
Since our inception, we’ve done a lot to understand and elevate the role of product marketing from the inside out. This time, we wanted to look at the role from a different lens - through the eyes of the C-suite. So, we put ourselves in front of 173 execs and got to work on understanding things like: - Are they aware of the role full stop? (Spoiler alert: most of them are (phew!)) - How do they...
Product marketing among the C-suite📢 C-suite put product marketer level of influence at 7.6/10
We’ve racked our brains and nudged our knowledge into a 24-page publication addressing key questions about OKRs, like:
- Why are OKRs important? (Trust us, they are!)
- What are the 4 types of OKRs?
- Why is specificity important?
- How do I report on OKRs?
An intro to product marketing metricsA 24-page publication addressing key questions about OKRs
Richard Kingleft a comment
Launching a new product or feature? You’ll need personas for that. Revisiting a battle card? You’ll want personas to help shape that too. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness in order to drive it home. That’s right. We’ve put together a...
An intro to personas!We’ve put together a stellar intro to all things personas!
Launching a new product or feature? You’ll need personas for that. Building a product demo? Personas, personas, personas! We can’t stop going on about how important they are here at PMA, so much so, we committed to writing 20 pages of persona eBook goodness.
An intro to personas!We’ve put together a stellar intro to all things personas!
Richard Kingleft a comment
We love equipping product marketers with wicked resources to take them to the top of the tree - and beyond. But what’s the point of exhausting yourself and your team, if you don’t know how to track your success? Fear not, we’ve popped together an all-encompassing eBook on all things OKRs, so you can be sure you’re all singing off the same hymn sheet and hitting the right notes. A taste of what...
An intro to product marketing metricsA 24-page publication addressing key questions about OKRs
There’s a whole host of questions surrounding product marketing, many of which tend to be swept under the carpet. Last year, we lifted the figurative blanket, dusted off the cobwebs, and confronted the skeletons that’d gathered in the product marketing closet.
State of Product Marketing report 2020A meticulous insight of the views of 2000+ product marketers
Richard Kingleft a comment
The last 12-months have provided a rich source of optimism for product marketers. Sure, there’s still a degree of ambiguity surrounding the role, but this needn’t detract from the fact the coveted positive perceptions amongst C-Suiters have improved, with companies devoting time to putting product marketing teams in place in a bid to fulfill short and long-term targets. These developments...
State of Product Marketing report 2020A meticulous insight of the views of 2000+ product marketers
Richard Kingleft a comment
Well done @bryony_pearce and Mark Lacey. It's an awesome piece of work and I'm excited to develop this over the next year alongside some new masterclasses.
Product Marketing Certified: CorePropel your product - and career - to the next level.