




Do you believe that a company's brand color can influence client impressions?
Studies have found that a company’s color influences approximately 80% of a customer’s purchasing decision. This means that the right choice of color does not only strengthen the brand association, but it can also affect the total sales. Hunters, what do you think regarding the color psychology? If someone is interested, here are cards with descriptions of the most popular colors:...
Brand Personalities: do you think it's something that startups should care about?
Brand personality is an emotional brand image, in other words: emotional connection between consumer and brand. Competitors can copy features, services, and distribution channels, but by creating an emotional image of the brand, the company could obtain a really strong differentiator. J. Aaker, a specialist in marketing with a focus on brand strategy, conducted research into brand...

