Austin Marks

Hi Makers! This thread is dedicated to you if you are: (1) launching soon or recently launched (2) looking for beta users (3) asking for feedback on a landing page First, start by helping out another maker. You can check out their launch, give their product a review or share a comment on their launch post. Once you've helped someone else out, share your product link here and BE SPECIFIC about who your target audience is and how we can help.

As the title suggests, I want to discuss strategies that SaaS companies have implemented or hope to implement on converting their free users into a free trial, and hopefully a paid plan. What have your most successful campaigns been vs some of your worst to get these conversions? Hearing the details of both successful & non-successful campaigns could hopefully streamline the process for other startups and help increase paid users!

With traditional marketing methods yielding fewer results without a bomb combination of custom audience, content, and conversion funnels (not to mention budget) what types of unique strategies have you started to implement across product and free channels to increase acquisition, conversion, and consistent value to your customers?