Nida E Zahra Zaidi

Yesterday s discussion about who is more likely to be replaced (white-collar vs. blue-collar workers) raised another question for me.

So I m asking:

What do we need to do to keep our jobs in the age of AI and robotisation?

2 significant things are circulating on the internet simultaneously this week:

• A tweet about how a human beat a machine (a 10-hour livestream in which a human sorted packages and compared it to the productivity of a robot).

• Or an announcement of a Microsoft AI chief that predicts AI will automate most white-collar work within 18 months.

While I don't think there will be a complete replacement of humans in either case, I do think we will see mass layoffs. My guess is that it will be white-collar jobs first.

Everyone is hyping up GEO as the new SEO. Honestly? They re just merging.
But hype aside, if you aren't tracking how ChatGPT or Perplexity cite your product, you're flying blind.
What tools are you actually using to monitor your brand's AI visibility right now?