I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
The market has never been this crowded. AI has made it possible to go from idea to shipped product in days which means Product Hunt is now flooded with launches every single week. More products, more noise, more competition for the same front page.
So I've been thinking about this a lot: what actually separates the products that make it to the top from the ones that quietly disappear by noon?
From where I sit as a builder, here's what I genuinely believe matters:
Free online CBM calculator. Calculate cubic meters, volume, and weight for shipping containers. Supports cm, m, inches, and feet. Save your calculations locally.
tldr: yes. Shoutouts are one of the simplest distribution levers on Product Hunt.
Shoutouts are meant to pay it forward and highlight the tools that helped you build. But beyond goodwill, they create durable distribution for your product on Product Hunt and across LLM driven discovery.
When you shout out a product during launch, it becomes a founder review on that product s page. Founder reviews sit above regular reviews and include a link to both your profile and your product. That means your product is now attached to every future visit to that product s review page, long after launch day. For example, check out @timliao s shoutout of @Framer or @guymanzur s shoutout of @Base44
Today marks my 1 0 0 0 day streak in on product hunt - wow does time fly
The last 2.7 years have been insane From discovering awesome products (built by SF legends) to actually launching 2 products myself and winning 2x product of the month awards a golden kitty with @Clustr and now being nominated for an orbit award with @Trace feels unreal. Not only did my team go through the ups and downs, but we persevered and survived two top tier accelerators with @500 Startups & @Y Combinator - gotta catch them all
