Yuki Kwok

I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below

Product Hunt is best known for its homepage, a daily leaderboard of the most creative and innovative products on the internet. Makers go all out to win launch day, because that visibility matters. Product Hunt also plays a significant role in how products appear in Google search results.

What surprised us was that AI assistants like ChatGPT were rarely citing Product Hunt in product recommendations.

After our first launch on Product Hunt, our team spent a little over a month upgrading the product. There were major changes to the UI and several new features added, so the process took time from discussions and redesigning the interface to testing, fixing bugs, and updating AI prompts.

We re also a very small team, so everyone had to push themselves to give 200%. Time and resources are limited, and at the same time, we also had to work on securing funding for the next six months to keep the team running and continue developing the app.