A few minutes ago, I read an overview of a report that more people take a source of news, not traditional outlets and media, but influencers. [I am attaching the screenshot from Reutersinstitute.]

TL;DR:

FB, YT, IG  More attention is dedicated to news media/journalists

I work with B2C products most of the time. I have experience with B2B in sponsorship.

But I can t compare it most comprehensively.

That s why I think some of you have more relevant experience and can compare your work in B2C and B2B.