The AI researchers at Andon Labs, the people who gave Anthropic Claude an office vending machine to run, and hilarity ensued, have published the results of a new AI experiment.
They wanted to see if LLMs were technically capable of functioning as a robot s brain, that is, connecting their thinking (textual decision-making) with real sensors and movement.
Most people think users choose products based on features or price. In reality, support decides who stays.
A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.
Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.