Lately I ve been thinking about how hard it s become to choose well.

Almost every category now feels overcrowded agencies, SaaS tools, AI products, consultants, even simple productivity apps. On the surface, there are more options than ever. But instead of making decisions easier, that abundance often makes everything feel noisier and harder to evaluate.

It s easy (and fair) to complain about subscription fatigue. But here s the take that might rub people the wrong way:

Subscriptions aren t the problem they might actually be the fix.