Lately I ve been thinking about how hard it s become to choose well.
Almost every category now feels overcrowded agencies, SaaS tools, AI products, consultants, even simple productivity apps. On the surface, there are more options than ever. But instead of making decisions easier, that abundance often makes everything feel noisier and harder to evaluate.
I meant it. I had done it before. I know what hardware costs, not just in money, but in decisions you make at 2am about components that may or may not arrive, about inventory that ties up capital for months before a single unit ships. When I moved into SaaS, the relief was real. Software scales. Software does not sit in a warehouse.
Lately I ve been thinking about how different design challenges look depending on the product you re building.
In theory, design processes often look clean and structured. But in reality, every product comes with its own constraints unclear requirements, edge cases, technical limitations, or simply trying to balance user needs with business goals.
