One of the biggest insights we ve uncovered building Answerly is just how expensive a simple missed call really is.

Take Michael s appliance repair business as an example:

• 807 calls came in last month (1,414 minutes total).

• About 30% of those were repair requests ~242 opportunities.

• Average ticket is $223 that s $54K in potential work.

• With a 40% close rate, that s ~97 jobs closed = $21.6K in revenue.

And here s the kicker: Michael already has 4 CSRs (Customer Service Representatives) working the phones. Even with staff on duty, calls still slip through after hours, double rings, or when everyone s tied up. Each missed call is literally a $223 leak.