Steven Spacek Jr

I've always kept a low profile - never knew how to market myself or anything else for that matter. I just follow my gut and do whatever seems cool and fun for me to do at the time.
In the past, that resulted in writing a book in a week. I released it but I've never had success in finding the audience for it. Now - I messed around and created an entire writing app because the current market options don't do what I'd like them to do.
So now here I am - my crazy energy resulted in me creating an app.

What are some ways you guys have found your audiences? I think I've made something cool that could help authors, It's the app I wish I had four years ago when I started writing.
Any pointers are very appreciated. :)

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.