How do you guys do it?

I've always kept a low profile - never knew how to market myself or anything else for that matter. I just follow my gut and do whatever seems cool and fun for me to do at the time.

In the past, that resulted in writing a book in a week. I released it but I've never had success in finding the audience for it. Now - I messed around and created an entire writing app because the current market options don't do what I'd like them to do.

So now here I am - my crazy energy resulted in me creating an app.

What are some ways you guys have found your audiences? I think I've made something cool that could help authors, It's the app I wish I had four years ago when I started writing.

Any pointers are very appreciated. :)