A friend of mine launched there a few years ago, and they were really happy with the results. At some point, they even considered AppSumo one of their main growth engines.
In the AI era, almost anyone can build a SaaS product. A Reddit summarizer, a LinkedIn job search tool, or many similar apps are no longer hard to create. Building is not the hard part anymore.
The hard part is getting real monthly recurring revenue. Many AI SaaS products never reach strong MRR. Many B2B products built with AI get accepted on AppSumo, and that gives founders a good early boost. Still, most of these products stay side projects instead of becoming large businesses.
Some founders solve real problems with deep technical skills. They write good code and build useful products. Yet they still fail. The product is not the problem. Execution is.
I made the same mistake with my first product. I repeated it with my second one. I focused on building and ignored go to market, sales, and distribution. I thought a good product would attract users on its own. It did not.
This time I will do things differently. I will start with marketing. I will find users, test demand, and learn how to sell the product. Then I will write the code. My view is simple.
Being the first mover does not guarantee success. A later competitor with better execution can still win.
