Lisa Steingold

I ve been thinking about this over the past few weeks, especially as larger tech corporations that weren t originally built around AI (Oracle, Meta, ClickUp, etc.) have started mass layoffs in favour of more efficient AI-driven solutions.

From that, it seems like AI companies must be doing extremely well and are actively trying to protect their positions. This also suggests that to strengthen their position (besides AI itself), they still need human capital to help them grow.

Hey guys, as I am building the tool dedicated to LinkedIn (that prevents getting banned and losing your audience), I would also like to enrich the list of people who are worth following on this platform.

They could be a good addition, for example, for:

content inspiration

interviews
case studies
also possible users of my prepared tool/influencers

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.