Linoy Bar-Gal

Been working as a solo dev for a while and the lack of feedback on code quality is definitely the hardest part.

You never really know if your architecture is solid or just holding together by luck.

Started writing down brief notes on why i pick certain tech choices just to double check my own thinking.

It helps a bit with clarity before pushing changes.

For me, marketing is the toughest phase of saas journey. With my first saas, I was very confident with it and thought of adding all the features before launching. But, marketing was something I did not even think of, not even once. Th result, I closed it after working sometimes realizing there was no actual market for the saas and that I liked the idea without doing any market research.

For me, marketing and distribution includes saas submission on directories, talking with your customer on platforms like reddit etc. and running ads when you have some traction. SEO, affiliate marketing etc. are later or optional things which could be added anytime.

I have build close 2-3 applications till now, none succeeded. But, while starting building or even starting to market, I never thought of making it big enough. It is simply because I was working on small problems and creating small solutions for it and to be honest, never wanted to raise investments.

But, in the startup and saas scenario, there are companies and saas with minimal idea have taken investments. For me, investments are a way with which you come under pressure of increasing your numbes faster. While indie saas owners can benefit all the profits themselves while never have to be under pressure when app or startup is down etc.

What do you think? Raising investment is a good choice for founders or when is investment needed?