Most people think users choose products based on features or price. In reality, support decides who stays.

A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.

Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.

I really wonder these questions

Most people think users choose products based on features or price. In reality, support decides who stays.

A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.

Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.

I really wonder these questions

I have a feeling this one *might hit different* for some of you.

I ve been thinking a lot about what I call the founder shadow.

Over time, I ve realized how much effort we put into our websites on landing pages, pricing, testimonials, product tours and yet, most visitors only ever deeply interact with one or two sections depending on your ICP.

• For developer-first products, that s usually docs.

• For consumer apps, maybe it s onboarding or pricing.

• For enterprise tools, perhaps case studies or ROI calculators.

The rest is mostly noise or at least secondary.

It made me wonder: