After launching Sway on Product Hunt, we read every single comment.

Some of you were excited. Some curious. Some skeptical. That was good.
Because Sway is built for reflective thinking and that starts with us.

Here s what we changed based on your feedback:

I used to think the hardest part of building a product was building the product.

Turns out, creating superfans is harder.

The real challenge is getting people to love your product:

If you use AI dev tools daily, you ve probably felt this:

You start a new session and immediately have to re-explain:

• what the project is

• what you already tried

• why certain decisions exist

• what not to repeat

Not because the AI is bad.
Because the workflow forgets.

1. A 3-year search for a simple tool to track both personal and business finances in one place. Nothing fits.

2. Website owners constantly need minor edits in the admin panel. They are forced to pay specialists for 5-minute tasks. We need an AI agent that does this on command in the browser.

3. An indie hacker spends 20-30 hours manually cold launching each new product in directories, Reddit, and blogs. There is no tool that fully automates this and proves its effectiveness.

4. A freelancer often loses in proposal competitions due to the inability to quickly create personalized and visual website concepts for each job order.

5. A Telegram channel owner is losing their audience without understanding the reasons for unsubscriptions. There is no simple tool for automatically collecting feedback from departed subscribers.

In the past, my thoughts were often stuck in small, daily things like:
Is there any drama on Facebook today?
Did anyone like my story?
Did my crush drop any hints?
Is anyone asking me out today?
Does my best friend have new stories to tell me?

Looking back, I can t help but laugh at myself. None of these thoughts really helped me grow, yet they always gave me that emotional, butterfly-in-the-stomach feeling.

Everything started to change when I entered a phase of I don t even know who I am.
And that s when I began searching for real answers.