Heritage.Lab

Everyone tells you to ship fast. Move fast and break things. Get to market before someone else does.

I believed this for a long time. When we were building Murror, speed was everything. We pushed features weekly, sometimes daily. We celebrated every deploy like a small victory.

Last month, I did something that felt slightly insane.

I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.

It did!

The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.

Most people are using AI wrong and I was one of them.

For the first year, I used AI like a fancy Google. "Write me a product description." "Summarize this." "Give me 10 ideas for X." Useful? Sure. Transformative? Not really.