Not looking for the usual "DM people on LinkedIn" or "personalized cold emails"

I want the weird stuff you tried that had insane results.

I'll start: We sent 50 pizzas with custom packaging to super specific people in our target persona.

Result: 95% called us back and hopped on a call.

Getting a job is becoming increasingly difficult many applicants (high competition), automation and the replacement of tasks with artificial intelligence...

Now it's a miracle if someone opens your email.

I work with B2C products most of the time. I have experience with B2B in sponsorship.

But I can t compare it most comprehensively.

That s why I think some of you have more relevant experience and can compare your work in B2C and B2B.

Heeey founders, makers, and product passionates,

I'm super curious to hear about your experiences in prioritizing the marketing actions when your product is in its MVP days.

In the early stages of any tech shift, it s easy to obsess over the innovation faster models, better APIs, smarter predictions. But lately, a pattern s emerging: most AI tools don t fail because the tech isn t good. They fail because no one sticks around. We ve seen this before. During the NFT boom, countless projects launched with high production value, but when the hype faded, only a few survived. The ones that did early DAOs, open-source collectives endured not because of a better roadmap, but because of a committed base that believed in the mission and brought others in.
Some AI projects today feel like they re heading down the same path. A launch tweet, a few hundred signups and then silence. Unless the product becomes part of something larger a movement, a shared belief, or even just a space where users feel like contributors it quietly dies.

Would love to hear from others building in this space:

• Is community a distraction, or a pillar for what you re building?

• If you ve invested in it, what s worked for you?