Gowtham Shankar

For @Gridapps Testimonials Testimonials, the answer is specialization. Big players focus on broad ecosystems CRM, AI, or marketing automation but they don t spend years perfecting testimonial workflows, video editing, multi-language support, brand kits, or curated Wall of Love experiences.

Testimonials need deep integrations, automated collection, and professional display across websites and campaigns. Giants prefer scale; we focus on depth. Proven history shows they acquire niche products instead of building them from scratch.

There s an interesting trend unfolding.

Most major AI tools (ChatGPT, Claude etc.) started with friendly $20/month plans. It felt accessible, almost casual.

Maybe this post will help makers understand how much people are willing to spend, what products are useful to them, and what the main motive for buying is.

I personally try to keep track of how much and what I spend. Before I invest in something, I consider:

• what will be the return on it (i.e. whether I will earn something by buying/investing in a product),

• whether it will be profitable for me in the long term,

• whether it will save me time.