George Apostolov

Everyone perceives entrepreneurship completely differently, and the weight of certain challenges varies from case to case. You always see things differently depending on the stage of life and business you're in, because your position is different each time.

• When I was a teenager my biggest problem was "What will people think of me when I will start doing this?"

• In my early twenties my biggest problem was "What if I can't figure out accounting, taxes, legal stuff?"

• Now I have a different problem how do I scale something?

I refer to how the UK banned social media for teenagers under 16.

The funny moment was when the BBC News moderator asked the student: How much screen time does she have on the weekend (9 hours) and What will she do with her free time now? (Staring at the wall.)

I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).

BUT