I formally studied marketing as a university program (5 years), and due to inspiration on social networks, it feels completely natural to do it, even easy to learn (because most of the time you just guess what might work for you).
Just think for a sec. You've told different chat agents your role, your tech stack, your client preferences, your project constraints - hundreds of times across hundreds of conversations.
But where does all that live?
Scattered across chat histories. Fragmented across different platforms. Sometimes contradictory, & mostly out of date.